lol Metacritic, etc
Posted: Thu Mar 28, 2013 2:55 pm
Fuck it, this deserves its own thread...
Yeah...so it turns out Metacritic doesn't exactly have a "level playing field" when it comes to how they weigh review scores.
Full Sail study attempts to shed light on Metacritic's weighting system
I stopped paying attention to Metacritic scores more than 5 years ago because I saw it for what it is, a hammer to be used against the industry and the people who work in it. I'm hoping more people ignore it as well, but I don't hold out much faith...people are just too fucking stupid. It's a hard, uphill slog to change that mindset because 95% of upper management in games companies still see the Metacritic rating as their holy grail of games quality and more importantly...marketing budget approvals. I seriously despise this industry sometimes.
Yeah...so it turns out Metacritic doesn't exactly have a "level playing field" when it comes to how they weigh review scores.
Full Sail study attempts to shed light on Metacritic's weighting system
Here's the important part:The website Metacritic weights the scores of different video game critics and publications when calculating its aggregate 'metascore' for any particular title.
Each critic/ publication is assigned one of six different weightings of 'importance', with some publications exerting considerably more influence over a game's final 'metascore' than others.
This was revealed by Adams Greenwood-Ericksen of Full Sail University at a talk titled 'A Scientific Assessment of the Validity and Value of Metacritic' delivered at the Game Developer's Conference in San Fransisco this afternoon.
Metacritic's response: "their guesses are wildly, wholly inaccurate"Metacritic confirmed to Greenwood-Ericksen during the course of his research that the site applies different weightings to incoming critics and publications' reviews in order to calculate its 'averaged' numerical score for any particular title.
First off, the Greenwood-Ericksen report on the Gamasutra site was not journalism or someone's opinion, it was the results of a scientific study, thus having no other possible result other than giving "their best guesses based on research". FFS...that's what science is. The fact that Metacritic is doing everything it can to ignore that fact and refusing transparency of their "real" weighting system just makes things worse for them. Face it, Metacritic...your "game" has been exposed. Nobody should trust your results ever again.Today, the website Gamasutra "revealed" the weights that we assign to each gaming publication (for the purpose of calculating our Metascores), based on a presentation given at the Game Developers Conference this morning. There's just one major problem with that: neither that site, nor the person giving the presentation, got those weights from us; rather, they are simply their best guesses based on research (the Gamasutra headline is misleading in this respect).
I stopped paying attention to Metacritic scores more than 5 years ago because I saw it for what it is, a hammer to be used against the industry and the people who work in it. I'm hoping more people ignore it as well, but I don't hold out much faith...people are just too fucking stupid. It's a hard, uphill slog to change that mindset because 95% of upper management in games companies still see the Metacritic rating as their holy grail of games quality and more importantly...marketing budget approvals. I seriously despise this industry sometimes.