The Christmas jumper has now become a staple of festive activities - from boozy office parties to essential wear when carving the turkey on the big day.
While the designs are naff and the craftsmanship questionable, one UK designer is looking to make the festive fixture more sustainable.
The 30-year Christmas sweatshirt that is guaranteed to see you through three decades worth of festive frivolities.
Tom Cridland hoped it would make people question the "fast fashion" industry.
"I am told it is the world's first Christmas jumper to come with a 30-year guarantee," Mr Cridland told BBC News.
He hoped the guarantee would prompt people to realise that jumpers, and clothing more widely, were for longer than just Christmas and made people think about sustainable fashion.
"It is an idea that came to me as a business opportunity, not because I am some sort of philanthropist.
"It was of extremely high quality and at a relatively accessible price, yet I was effectively being priced out of the competition by the fast fashion retailers who were making clothes so cheaply and selling it on so cheaply that it was impossible for many smaller, independent brands to take a share of the market: More:
http://www.bbc.com/news/science-environment-38403883
