But when it is used for $lightmap blending, it can help to achieve greater color range or higher contrast.
This blend mode really works with r_overbrightbits 0, in windowed mode or on unix.
Here is a comparison between GL_DST_COLOR GL_ZERO(namely filter) and GL_DST_COLOR GL_SRC_COLOR.


Both of these pics are captured with r_overbrightbits 0.
Above pic is a dull default blending.
Below is a new blending.
[EDIT]
This high contrast can only be achieved with the texture of 50% gray or above.(or photo realistic texture?)
In the pics above simple flat (0.5 0.5 0.5) texture is used.
So this method won't work properly for most of the default q3 textures which have a color range below (0.5 0.5 0.5) for obb1.